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Successful marketing and communications in Sussex, UK

Experience

Experience

We have extensive experience in a wide range of consumer and business-to-business markets. This has been gained over a 25-year period, both prior to and since the formation of SMC.

We have worked in consumer firms, insurance, not-for-profit, professional services, public sector, software, stockbroking and wealth management.

Testimonials

Testimonials

“Russ Bryan has been undertaking marketing activity for Martlets Care for just under two years. Within that time he has increased the visibility of the agency in our geographical area. He has made improvements to our website, and has also assisted with business development and recruitment by setting up a job fair and various other events in the area. Within the time that Russ has been outsourced by Martlets Care, we have seen an increase in the amount of net profit that is then used to fund the hospice. We had a record month in April 2014, where we achieved over £17,000 in net profit.”
Joseph Bower, Care Manager, Martlets Care

“Russ has been working for Martlets Hospice and Martlets Care for almost two years. He devised a well-conceived marketing strategy and has been very successful in delivering that strategy. Russ takes a very hands-on approach to his work, happy to roll up his sleeves as part of our team. He has a good working knowledge of the care industry and can write proficiently on the subject.”
Caroline Lower, CEO, Martlets Hospice

Investing in staff should be mandatory for care agencies

Investing in staff should be mandatory for care agencies

Shelley Guay, Care Manager of Martlets Care (whose profits support the Martlets Hospice), comments on a government department’s investigation into care agency firm Housing and Care 21. A report into the serious failings at a care agency in Mold, Flintshire, has once again raised the issue of standards within the care industry as a whole. ...

The problem with the lack of insurers for elderly care

The problem with the lack of insurers for elderly care

Joseph Bower, Care Manager of Martlets Care (whose profits support the Martlets Hospice), comments on the lack of insurers offering policies to those planning for their old age. The BBC has recently revealed that there are no plans for any insurance products to help people plan ahead for their care needs in old age. This ...

Five things you need to know about the Care Act

Five things you need to know about the Care Act

Joseph Bower, Care Manager of Martlets Care (whose profits support the Martlets Hospice), reviews the new rules on social care in England. 1. The Care Act is a new law that brings together all the previous legislation related to social care. It tells councils across England what they need to do if someone has social ...

The continuing scandal of 15–minute care visits

The continuing scandal of 15–minute care visits

 Joseph Bower, Care Manager of Martlets Care (whose profits support the Martlets Hospice), comments on the guidance released recently that carers should spend at least 30 minutes on home visits to older people in England as part of a new gold standard for services. The National Institute for Health and Care Excellence (NICE) guidance regarding ...

Caring for the vulnerable over Christmas – a top tips list

Caring for the vulnerable over Christmas – a top tips list

Joseph Bower, Care Manager at Martlets Care (the social enterprise part of Martlets Hospice), comments on how we can look after the elderly, infirm or vulnerable over Christmas. Caring for the vulnerable over the festive period is particularly important. The inclement weather, long nights and (for many) a lack of social contact can make life ...

Hitting the headlines for all the wrong reasons

Hitting the headlines for all the wrong reasons

 Shelley Guay, Care Manager of Martlets Care (whose profits support the Martlets Hospice), comments on the latest scandal to rock the care industry. The care industry recently hit the headlines again – for all the wrong reasons. A care worker was caught slamming the head of a 77-year-old woman with dementia into a chair on secret ...

Personalisation – dos and don’ts

Thanks to CRM and other technology, any business small or large can gather the data it needs to offer a tailored service to every customer. Here are a few tips. Do Maintain your database. It sounds simple, but your database is your strongest asset for any personalised campaign. It is also crucial to ensure that ...

Branding – dos and don’ts

Umbrella brands like Unliever, P&G, Associated British Foods, Diageo and Mars are increasingly coming out of the limelight and seeking a profile of their own. The rise in digital media and the emergence of a more socially active consumer have driven this change. Here are a few thoughts on managing your umbrella and sub-brands. Do ...