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Successful marketing and communications in Sussex, UK

Experience

Experience

We have extensive experience in a wide range of consumer and business-to-business markets. This has been gained over a 25-year period, both prior to and since the formation of SMC.

We have worked in consumer firms, insurance, not-for-profit, professional services, public sector, software, stockbroking and wealth management.

Testimonials

Testimonials

“Russ Bryan was invaluable in sending out press releases for the launch of Fork to Feast last year. The extremely well written article resulted in me being invited onto BBC radio and appearing in three local newspapers. The subsequent business from this exposure gave such a good grounding for starting a new venture. Russ has a wonderful manner dealing with people and it is always a pleasure to work with him. I thoroughly recommend his services.” Emma Haward, Founder, Fork to Feast

Personalisation – dos and don’ts

Thanks to CRM and other technology, any business small or large can gather the data it needs to offer a tailored service to every customer. Here are a few tips. Do Maintain your database. It sounds simple, but your database is your strongest asset for any personalised campaign. It is also crucial to ensure that ...

Branding – dos and don’ts

Umbrella brands like Unliever, P&G, Associated British Foods, Diageo and Mars are increasingly coming out of the limelight and seeking a profile of their own. The rise in digital media and the emergence of a more socially active consumer have driven this change. Here are a few thoughts on managing your umbrella and sub-brands. Do ...

Gift cards and vouchers – dos and don’ts

Gift cards and vouchers have shed their dated image and developed into a thriving £4bn industry, according to the UK Gift Card and Voucher Association. In the UK, nearly 80 per cent of retailers outsource their gift card programmes. Many B2B programmes now operate via cards issued by incentive agents such as P&MM, Grassroots and ...

New factors coming to the fore

New factors coming to the fore

‘I’ll have my bond; speak not against my bond.’ Shylock, The Merchant of Venice For any organisation trying to provide a small business lending facility, receivables finance makes perfect sense. In the current climate, turning an unpaid invoice into a collateralised asset in return for a fee is a far lower risk to the lender ...

Performance under pressure

Since the financial crisis, performance teams are under more pressure than ever. Ad hoc report requests with very short deadlines from fund managers – to appease fragile investors – have become the norm. The performance systems of the future will be able to deal with these requests through a different, ‘self-service’ business model whereby once ...

Attracting the new wealth investors

Attracting the new wealth investors

Everything is changing for the UK wealth management market; not only are they facing new regulations in the shape of the retail distribution review, but the markets are down or at best volatile, and in the face of this the typical wealth investor is also changing. Firms must now attract and retain a next generation ...